Companies are now seeking out sites like Facebook as forums for recruiting. According to an article by Erin White in the Wall Street Journal, these companies are using new resources to reach out to a diverse crowd. Most recently, accounting firm Ernst & Young, LLP, was looking for over 5,000 ''college recruits for internships and entry-level jobs in North America this year.''
Social-networking sites cater to a younger crowd, so recruiters and employers are trying to get students who are already in their element. This tactic can be a beneficial one since employers can see students in an ''organic'' setting. Recruiters can also use Facebook to find people who are interested and answer emailed questions.
According to White’s article, Facebook doesn’t allow companies to make pages like regular members. Instead, companies need to make ''sponsored group'' pages, which they can purchase from Facebook.
Blogs are also becoming a way to recruit people in this age of technology. A blog can present a favorable image of a company to the public and attract potential employees. Moreover, creating pages on Facebook and MySpace enables companies to use the Internet as a generous resource for recruiting. Recruiters can use technological advancements like social-networking groups to get in touch with people quickly.
Facebook members can join companies’ Facebook groups, and employers can answer questions if potential employees become interested in a job. The impact this will have on the recruiting industry in the long run has yet to be determined, but it seems to be a better resource for recruiters to reach out to potential candidates.
