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Is Using Facebook to Recruit Job Candidates a Good Idea for Those with Recruiting Jobs?

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With technological advancements, the recruiting industry needs to find more ways to attract potential candidates on a personal basis. How can this be achieved? Many companies are using sites like Facebook to recruit potential candidates. Read on for details about the pros and cons of using social-networking sites in the recruitment industry.

In just a few years, the popularity of social-networking websites has reached great heights. I myself have seen the impact that sites such as Facebook and MySpace have had on the younger population. Many recent college graduates are signing up to stay in touch with friends, but now professional networking through these sites is becoming even more important.

Companies are now seeking out sites like Facebook as forums for recruiting. According to an article by Erin White in the Wall Street Journal, these companies are using new resources to reach out to a diverse crowd. Most recently, accounting firm Ernst & Young, LLP, was looking for over 5,000 ''college recruits for internships and entry-level jobs in North America this year.''



Social-networking sites cater to a younger crowd, so recruiters and employers are trying to get students who are already in their element. This tactic can be a beneficial one since employers can see students in an ''organic'' setting. Recruiters can also use Facebook to find people who are interested and answer emailed questions.

According to White’s article, Facebook doesn’t allow companies to make pages like regular members. Instead, companies need to make ''sponsored group'' pages, which they can purchase from Facebook.

Blogs are also becoming a way to recruit people in this age of technology. A blog can present a favorable image of a company to the public and attract potential employees. Moreover, creating pages on Facebook and MySpace enables companies to use the Internet as a generous resource for recruiting. Recruiters can use technological advancements like social-networking groups to get in touch with people quickly.

Facebook members can join companies’ Facebook groups, and employers can answer questions if potential employees become interested in a job. The impact this will have on the recruiting industry in the long run has yet to be determined, but it seems to be a better resource for recruiters to reach out to potential candidates.
On the net:Employers Reach Out to Recruits with Facebook If this article has helped you in some way, will you say thanks by sharing it through a share, like, a link, or an email to someone you think would appreciate the reference.

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