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Social Media Recruiting: How Recruiters Can Use Social Media to Recruit Candidates

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Web 2.0 and social media strategies are the latest trends in career networking. The following article outlines the methods recruiters can use to find candidates and promote their recruiting businesses using social media techniques.

What Is Social Media Recruiting? A Definition of Social Media Recruiting

Social media recruiting is a method of recruiting using social media, such as online communities, networking websites, viral videos, blogs, podcasts, and other new media sources.



One method recruiters can use to find candidates through social media is posting recruitment videos on YouTube. Job seekers will find your video on YouTube and then find their way to your recruitment agency’s website. Another idea is creating a blog providing career advice and news for job seekers. The possibilities for recruiting using social media are virtually endless.

Social Media Recruiting Is Fast Becoming One of the Most Effective Ways to Recruit

Social media networking is already one of the most popular ways for job seekers to find jobs. A recent blog post titled ''Recruiting through Social Media'' concludes that social networking is second only to employee referrals as the way job seekers find jobs. Perhaps not coincidentally, it is also, according to the blog, the second most popular way for recruiters to find candidates to place with employers.

Top Social Media Recruiting Tips: Tips on Using Social Media to Recruit Candidates from an Industry Expert

Anna Farmery, whose website, The Engaging Brand Blog, was ranked number 101 on AdAge.com’s Power 150, a ranking of the top blogs and bloggers in advertising, marketing, and media, has listed the top 10 social media tactics recruiters can use to find candidates:
  1. Use Twitter to advertise recruiting needs
  2. Create a company page on Facebook
  3. Use Google Reader to stay up-to-date on happenings in your industry
  4. Add social media to your site — videos, blogs, RSS feeds, etc.
  5. Add content to Wikipedia
  6. Hold a BarCamp for people wanting to learn about your company
  7. Add podcasts to your site
  8. Encourage other recruiters in your agency to create blogs
  9. Use social networking sites to find candidates
  10. Sponsor a podcast for another site
Farmery tells us that recruiting does not require a large budget but that recruiters need to use social media effectively to find candidates.

Social Media Recruiting Is the New Method to Find Candidates in the Recruiting Industry

Job seekers are using social media more and more frequently to find jobs. Recruiters should, therefore, also enter this sphere and use social media to find candidates. Social media recruiting is a hot topic, and now is the time for recruiters to use social media recruiting to advance their businesses.
On the net:What Does Social Media Recruiting Really Mean?

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Popular tags:

 social networking sites  recruitment agencies  employee referral schemes  websites  businesses  trends


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